LinkedIn PPC advertising. The CPC is pretty low (especially for the B2B space), and they have been converting at an aggressive rate. Obviously, my landing pages can’t take all the credit. So, clearly, LinkedIn’s targeting and various anonymous algorithms are firing on all cylinders. I just wish that LinkedIn would put together a mobile app for its advertising platform.
Here’s the deal: my market is all over the world. And, when I wake up in the morning, I’d like to get an early sense of whether it will be a good day or not. Decent progress on my campaigns, of course, could make that extra cup of coffee superfluous. Unfortunately, I have to schlep over to my laptop, fire it up and then head over to the LinkedIn advertising platform. That’s just far too much work for me. It would be so much better if I could just pull up my LinkedIn advertising dashboard on my iPhone or Kindle.
So, LinkedIn, please, please, please: give me a mobile app for your advertising platform. To hit my deadline (check the headline), I’ll need it by the first week of March.