social media marketing, of course, is finding the eyeballs! The goal, of course, is to identify, reach and engage with your target market, and to do that, sometimes, you need to cut a path through the waste of large social networks, like Facebook, to find exactly who you’re looking for. Once you find your target market in the social media world, you’ll want to make sure you have their attention for a while.
According to the latest data from eMarketer, this is most likely to happen on Facebook. The largest social network, with more than 900 million monthly active users, leads in average time on site with 405 minutes per visitor. Tumblr is next at 89 minutes – tied with Pinterest. Twitter trails at 21 minutes, with LinkedIn at 17 minutes, MySpace at 8 minutes and Google+ at 3 minutes.
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