corporate blogging, favoring the likes of Facebook and Twitter. I’ve always thought that was a joke, and apparently, I’m not alone. According to the latest from eMarketer, 91 percent of the social media marketers surveyed are planning to increase their use of corporate blogs this year. YouTube is next at 86 percent, followed by Foursquare (59 percent), SlideShare (50 percent), Flickr (43 percent) and Tumblr (30 percent).
It’s an interesting distribution. SlideShare is a fantastic platform, and Tumblr is obviously hot. I was surprised to see Foursquare make the list, let alone reach such a prominent position. The platform – and the movement around it – strikes me as stale. Flickr came out of nowhere, but I can see it: if you invest some time in your Flickr account and learning how to really use the tool, the benefits are profound.
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