Wednesday, April 25, 2012

Social media marketing: what's a retweet worth?

I'm tired of hearing about the branding value of Twitter for B2B companies. Tweets always fly at a fast and furious pace, and so many are missed. At the end of the day, one is only worthwhile when it drives someone to the edge of your funnel. So, when you get excited about being retweeted, stop for a second and think about what you're really getting. Watch the video above to learn more.

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2 comments:

  1. Good quick tips here! Bummer that likes and retweets are losing their value and come to mean less and less.

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  2. No wonder new york web design agency execs recommend backing up that tweet with quality blog posts.

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