Tuesday, April 24, 2012

Social media marketing: definitely not free

It can be tempting to look at social media marketing as free. Compared to traditional paid channels, it may feel that way, but there are plenty of hidden costs. Don't let this deter you: rather, be ready for them, and make sure you commit the resources needed to make your social media initiative powerful. Remember: it's not about costs; it's about ROI.

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