Thursday, April 19, 2012

New study: bloggers are actually useful

Do you reach out to bloggers in your industry as part of your PR program? If not, you’re almost completely alone. According to B2B Marketing, 82 percent of PR pros ‘work with bloggers to create coverage for clients.’ What are the other 18 percent doing? I don’t know, probably pretending to work.

Well, that’s not entirely fair. If you’re among the 18 percent, there’s still a chance you could see bloggers as ‘useful or invaluable,’ according to the DWPub study that B2B Marketing cites. After all, that’s what 98 percent of respondents have to say.

The remaining 2 percent? I have no idea what they’re thinking.

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Source: B2B Marketing 

Photo: Roshan Vyas via Flickr

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