The Huffington Post and Business Insider, for example. Both have followed in the footsteps of Nick Denton’s Gawker empire in making photos more prominent and compelling. Many others have followed (I took this approach, for example, with Inside IPO). There’s another reason to use photos, though, and it may be more important than engaging your users. Thanks to the SEO benefits of photos in corporate blogs (and elsewhere), the use of photos can help you attract new visitors from your target market.
Search engines respond well to photos, so including them in every post can boost the SEO value. Here’s what you can do:
1. Include at least one photo in every blog post
2. Name your photos in accordance with your most important (and relevant) keywords
3. Include your keywords in photo alt descriptions (easy to do in a blogging platform like WordPress
Once you’ve started to include photos in your blog posts (religiously), monitor the results in Google Analytics. In particular, look for action on keywords (for traffic from search engines) that aligns with your photos. It shouldn’t take you long to see some lift.
Need some proof? My first post on B2B Marketing Hub was “Split calls to action #FAIL,” and it included a photo of someone doing a split. The photo was named “splits.jpg.” Sure enough, it became (and has remained) one of the site’s most popular posts, in large part because of search engine action on that photo.
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Photo: SashaW via Flickr