Facebook tab platform Buddy Media, the recent Facebook IPO filing probably brought you face to face with a brutal reality: you aren’t getting nearly as much reach as you thought. Back in February, Facebook revealed that it has more than 400 mn mobile users … people who can’t see your custom tabs and apps (from Buddy Media or anyone else) on their mobile devices.
A source tells me that this situation is likely to be resolved soon.
Look for Buddy Media to adapt tabs and apps for Facebook mobile next month, from what I've heard. This is coming ahead of Facebook's support for mobile, which is expected to be launched around its annual f8 conference (in September). Buddy Media users will need to create mobile-optimized versions of their apps, but they'll at least be able to take advantage of Facebook mobile use before Facebook itself extends tabs and apps onto smartphones.
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